Getting customers for a commercial cleaning business can be a daunting task. But with the right strategies, you can get cleaning customers quickly and easily. Before you get started, it's important to understand who your ideal customer is and develop a marketing plan. Here are 10 proven strategies to help you get more commercial cleaning clients.
1.Ask for References
After serving a customer, feel free to engage in a conversation with them. Mention that you're trying to find more cleaning customers, and who knows? They may only give you information that you can use. There's nothing wrong with trying to ask for referrals, especially if your client knows someone who needs your services just as much as they do. Property managers, realtors, and office cleaners can open up several ways to help you get cleaning clients quickly.
2.Leverage Social Media
With homeowners having limited time due to their work and personal obligations, there is now a growing demand for professional cleaners.
Being instantly available on social media will let people know about the services, so you're likely to get more customers for your cleaning business.
3.Get Insurance
Some large commercial customers will require your
cleaning business to have insurance before signing a contract, but having coverage also shows customers that you run a serious and reliable company. NEXT Insurance helps you by ensuring that you only pay for the cleaning insurance you need and makes coverage easy to manage.
4.Offer Discounts
You can incentivize existing customers to recommend your cleaning company by offering discounted services for successful referrals. Knowing these things can also help keep you and your prospective cleaning customer on the same page when it comes to the right expectations.
5.Outsource Work
Sometimes larger cleaning companies will have to do too much work on their own or they may move a new customer out of their normal service area and look to outsource that work to another cleaning business.
6.Get a Commercial Cleaning License
The commercial cleaning license and insurance give additional credibility when it comes to getting cleaning customers, since people may not allow a stranger to work in their homes.
7.Offer Services for Free
You can offer your
cleaning services to a non-profit or charitable organization free of charge to give back to the community and generate positive publicity.
8.Watch Our Free Video
In addition, you may want to watch our free video on the top 10 sources of lead for cleaning business owners, as well as find even more strategies for obtaining cleaning contracts.
9.Be Aware of Price Wars
Often, a larger
cleaning company could try to reduce its cleaning business and the price they offer you to outsource can be impossible to carry out profitably.
10. Offer Services To Those Who Need Them Most
By offering cleaning services to those who need them most, there's no doubt that it will make a big difference in the lives of homeowners.
